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La Via Lattea – The Milky Way – is a musical pilgrimage with forays into theater, literature, cinema, dance, philosophy and science along a route with several stations, to be strictly reached on foot. The program is the key communication tool that shapes the whole identity, following the principles of the festival: a large map graphically tracks the events, recreating a journey through space and time as an ideal constellation. The Federal Office for Culture granted the Meret Oppenheim prize for cultural mediation to Mario Pagliarani, author of La Via Lattea, and we are proud to take care of the communication since the beginning on 2004.