It’s not the product, it’s the value proposition: A Prodir writing instrument is perceived today as an effective tool for brand communication. A promise, that Prodir’s products and communication must credibly live up to. From 2011 to summer 2017 we covered all marketing and communication requirements of Prodir, from corporate videos to the customer magazine Open, from catalogues to exhibition designs and advertising. The 2013 “Be Pure” campaign won the red dot award in the “Corporate Design and Identity” category.
