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In 2016/17, Bergamo-based adhesive tape manufacturer PPM Industries launched a product range of Premium Masking Solutions on the UK and US automotive refinishing markets. For this project, PPM asked us to develop a distinctive and original visual identity. The scope of work included the name, the logotype and the comprehensive visual system as well as all online and offline tools, packaging, booth design, and roadshow presentations. In a second step, PPM’s own identity was also redesigned and a new brand strategy and architecture developed, adapting PPM’s visual identity to its dynamic development.