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The municipality of Lugano renovates its citizens help desk service. CCRZ develops the new corporate identity, naming and shop design, particularly the public reception areas and shop windows around the city. Lugano’s institutional colour – red – becomes the main distinctive element and is applied on a series of media: printed material, room partitions and signage systems. The communication project for Puntocittà is realized in collaboration with the Communication Agency of the City of Lugano.