In recent decades the city centres have undergone significant changes. Apartments have been converted into offices and small businesses have gradually disappeared. The life of marketplaces, bars and casual meetings has shifted toward suburban shopping malls, which offer a complete and easily accessible service. With the spot "Spend your time well", intended for television broadcasting, Lugano wishes to promote the city centre along with its benefits, quality of life and authenticity.

Client: Città di Lugano
Directing: Aline d’Auria
Music: Zeno Gabaglio
Year: 2013

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